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Leading UPF50+ Swimwear Brand and Non-Profit Skin Cancer Awareness Group Celebrates Anniversaries for Skin Cancer Awareness Month

SnapperRock Toddler 1AUCKLAND, NEW ZEALAND (April 23, 2018) – Snapper Rock, the award-winning family swimwear brand with UPF50+ protection, and the Children’s Melanoma Prevention Foundation are elated to announce their partnership for their 15th anniversary celebration. In honor of their anniversary, Snapper Rock and the Children’s Melanoma Prevention Foundation will launch a limited run of children’s flap hats to help shield harmful rays during outdoor activities. In addition, Snapper Rock will be donating 5% of their online sales in May to the Children’s Melanoma Prevention Foundation to commemorate Skin Cancer Awareness Month.

Snapper Rock offers sun-safe, fashion-forward styles for babies, kids, teens, and adults. Crafted from innovative UPF50+ fabric that blocks 98% of UV rays, Snapper Rock’s range of styles include both long and short sleeve rash guards, swim leggings, sunsuits, one-pieces, board shorts, cover-ups, and hats. Exposure to damaging UV rays during childhood increases the risk for cancer later in life thus it is important for both parents and children to be educated on sun protection. The Children’s Melanoma Prevention Foundation strives to educate people on sun safety and risks of skin cancer for children through their three objectives: increase student knowledge of the risks of excessive ultraviolet exposure from both sunlight and indoor tanning, encourage children to practice SunAWARE behaviors, and reduce the incidence of skin cancer in every segment of our society. Snapper Rock has been Gold Sponsors for the Children’s Melanoma Prevention Foundation since 2013 and as they both celebrate their 15th anniversaries, spreading the awareness of sun safety during Skin Cancer Awareness Month comes at a vital time before the Summer season.

“We are thrilled to be partnering with the Children’s Melanoma Prevention Foundation to help educate families about sun safety,” said Snapper Rock founder Liz Eglinton. “Our organizations were built on promoting a sun-safe lifestyle and creating awareness on the adverse effects of excessive sunlight exposure.”

“As skin cancer is the most common cancer in the United States, the importance of teaching both parents and children about the harmful effects of the sun is crucial early on in life,” said Maryellen Maguire-Eisen, founder of the Children’s Melanoma Prevention Foundation. “With the Snapper Rock collaboration, it helps us to promote the best ways for people to be conscious of their health while still being able to enjoy outdoor activities.”

During the month of May for Skin Cancer Awareness Month, Snapper Rock will be donating 10% of all online sales to the Children’s Melanoma Prevention Foundation. For all Snapper Rock kids’ online purchases during May, customers will receive a complimentary limited edition children’s flap hat. The flap hat will feature both Snapper Rock and Children’s Melanoma Prevention Foundation logos and “Celebrating 15 Years of Keeping Children Sun Safe” verbiage. For more information on Snapper Rock, please visit To learn more about the Children’s Melanoma Prevention Foundation, please visit



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