Children's Melanoma Prevention Foundation uses UV reflectance photography to illustrate the pigment changes resulting from UV overexposure. We teach children that they are not born with freckles but may have inherited a genetic predisposition to develop them. Our imaging tools provide us with the means to demonstrate that freckles develop at sites of cumulative sun damage. The images provide a clear illustration that freckles develop at sites in direct line with the sun at peak points. Children quickly understand that the scalp, ears, and nose are at particular high risk for sun damage. In addition, we are able to describe the difference between freckles and moles. We describes the differences between congenital, typical, and atypical moles. We also stress the importance of number, location, size, and surface characteristics in terms of normal versus abnormal, benign versus malignant.